The JAZZMEDIA Promotional Tools

There are four main promotional tools organizations have at their disposal. These are as follows:

Advertising (Raising awareness of gigs, CD launch etc.)
Print & broadcasting
Mailings

Sales Promotion (Offering an incentive to the listener e.g. discount off a CDs at gigs)
or reduced ticket prices
Competitions
Free samples
Coupons/vouchers

Publicity (obtaining interviews in newspapers/magazines. Radio/TV interviews etc.)
Editorial coverage
Press coverage
Public relations

Personal selling at music fairs (useful tool for musicians when hustling for gigs and
negotiating record deals)
Sales presentations
Sales meetings
Telemarketing