JAZZMEDIA & MORE MARKETING CONCEPT

Marketing is a very important business function, yet it is often misunderstood. As  consumers we are exposed to marketing on a daily basis. Such exposure to marketing manifests in many ways, from buying a chocolate bar to listening to fellow musicians telling you about a new artist or brand of instruments.

As musicians you will be subject to the term marketing on a regular basis but do you
really understand what it is about, and, more importantly, are you aware of the key marketing techniques and how to use them to your advantage?

We, the JAZZMEDIA & MORE agency provide you with a precise definition of marketing and will outline the most important techniques of marketing that will help you to succeed in the competitive music market.

At first glance you may feel that this definition has no real value to you as a musician, however, in reality it is important that you adhere to the definition.
This can be accomplished in the following:
• As a musician you must have an awareness of your listener and their musical tastes and also have the ability to identify their changing needs etc.
• Be proactive and strive for new projects/sounds etc. that will keep the listener engaged.
• Ensure that you empathize with the audience and do not just play for yourself. If you are
playing background music at a wedding then you must select appropriate material and play
in the appropriate manner.
• You are a brand and therefore you need to make a profit.

JAZZMEDIA is building relationships for you. It is an extremely important facet of marketing and is a goal that all musicians should pursue. As an artist it is imperative that you endeavor to build brand loyalty with your listener base. To establish meaningful relationships between artist and fan it takes time and it requires knowledge of the key marketing tools.

JAZZMEDIA focus this and build up brand for you with this:
• Raising awareness of the artist through promotion and press coverage etc.
• Creating an image and position in the market.
• Gathering data on your listeners in order to build a database.
• Use the data to facilitate one-to-one marketing. This can be done at relatively low cost.  We develop an e-newsletter, send regular emails with updates / re-dates of gigs/CD launces.